Zynga continues to move into the online gambling spectrum this week with the hiring of a new executive that will lead the charge forward.
Maytal Ginsburg Olsha is joining Zynga as the company’s chief operating officer in charge of new markets, Ginsburg Olsha was most recently a senior vice president at 888 Holdings.
Her Linkedin profile reads: Eleven years of experience and a proven track record of taking online gaming product offerings from initial concept through to successful execution. Focus on internal product development programs, direct sales and creation of new sales channels, ongoing KPI monitoring and analysis, partnerships and acquisitions. Adept at anticipating industry shifts and positioning companies to take advantage of new opportunities. Motivational leadership style designed to build and sustain high-performance, winning teams with the expertise and creativity to achieve exceptional outcomes.
Back in June of this year, Ginsburg Olsha left the egaming operator to take on the role of COO – New Markets for the social gaming giant.
Zynga chief executive Mark Pincus told analysts, “We are developing a new growth opportunity in real-money gambling to build on our strong casino presence with Zynga Poker – the world’s largest free play poker game – and our hit bingo and slots games.”
Her appointment comes at a time when multiple executives are leaving the firm, including two vice presidents. Their departures are hoping to be overshadowed by the hiring Ginsburg Olsha who will most likely bring online gambling expertise to the table as Zynga tries to recover from inconsistent stock prices.
Ginsburg Olsha joined 888 as vice president of customer acquisition in 2007, Ginsburg Olsha was promoted to VP of poker and corporate customer acquisition in 2009, before holding her final role within the company, as senior vice president of corporate and regulated markets, from April 2011 to June this year.
Reported by Maggie B.
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